Billboard Logo

This design was created for the billboard advertising campaign and bumper stickers. It is patterned around the main sign in front of the church, which was reflects the architecture and culture of our church, which has Christ and the Cross at the center of who we are. This design seems to have been well received by the majority of our members, but is it a logo?

It is my opinion that this is not a logo. Logo's should be stand alone elements, preferably in a 1 high by 2 wide ratio. They should be flexible enough to be placed in a variety of places; signs, business cards, websites, envelopes, letterhead and more. This design is very inflexible and only works in a few situations. I recently purchased a logo book that contains 2000 logos from the world's leading designers. There is not a single logo in that book that has a shape like the above pictured logo.

That said, it does reflect much of what I think represents our church identity. The cross is at the center of everything we do, physically and in our hearts and minds. It has a contemporary feel, which matches the culture of our church.